9A Testing the Hypothesis

Inside the Boundary	Outside the Boundary
Who is in: Vegans, bodybuilders, fitness gurus, and some athletes	Who is not: Unhealthy students, students who prefer to eat anything
What the need is: The need to obtain vegan options on places around campus	What the need is not: Eating meat and unhealthy foods
Why the need exists: Vegans and healthy people do not have any restaurants where they can actually eat	Alternative Explanations: Lack of vegan friendly restaurants

I interviewed people outside the boundary. The people who fall outside the boundary did not seem interested in eating healthy foods. They emphasized their apathy towards eating food. Some people I interviewed just blatantly did not want to pay more money or spend extra time to find healthier foods around campus. The people who fall inside the boundary drastically differed from the people outside the boundary. The people inside the boundary stressed an active lifestyle with mostly vegan foods and cooking in their homes. After interviewing the people outside the boundary, I have concluded that these people just do not care to eat specific vegan friendly food and simply want to satisfy their hunger with any foods.

8A Solving the Problem

I have identified the solution to the problem of rare, vegan friendly restaurants by building a restaurant with all vegan options with decent prices near campus to offer healthier choices and satisfy this need. Students can stop searching around Gainesville for hours to find a vegan meal. This restaurant will offer various choices on the menu that are all vegan friendly. Therefore, vegans can have a place to eat out without having to cook at home all the time.

7A Testing the Hypothesis

1.     Opportunity: College students are going vegan to support a healthier lifestyle; however, most restaurants and sorority houses do not possess options for vegans on their menu.

2.     The who: Students on college campuses

The what: Students can’t find many places around campus with healthy, vegan options.

The why: Most restaurants around campus do not carry vegan options.  

3.     Testing the who: Some college students desire healthier options at restaurants around campus. Busy college students might possess this need to maintain a healthy lifestyle.

Testing the what: Would restaurants be willing to offer more vegan options? Would students be willing to pay more for healthier vegan options?

Testing the why: Why are the options for vegans so narrow? Who decides the menus of these restaurants?

4.     After interviewing 5 people, I learned that many college students desire vegan friendly restaurants and stores. Graduate students and college students identified a need for vegan options around campus. More vegan friendly options would benefit the entire society not just college students. The vegans that I interviewed stressed that they would love to have more restaurants around campus where they can eat meals.

5.     I have definitely obtained more information about this opportunity now. I did not know that so many students desired a need for vegan friendly restaurants.

6A Identifying Opportunities in Economic and Regulatory Trends

Economic: Mercedes-Benz will spend $1 billion to upgrade its production capabilities in Alabama and jump start its electric vehicle program in the U.S.

Link: http://money.cnn.com/2017/09/22/news/economy/mercedes-alabama-billion-investment-jobs/index.html

An opportunity exists to create electric cars in the United States to satisfy increasing demands.

The customers of this opportunity would be people demanding electric and eco-friendly cars in the United States.

This opportunity is relatively easy to achieve because Mercedes already has electric vehicle locations in other countries. They are just expanding these electric production locations to the United States.

Economic: Apple’s iPhone X: Face ID, no home button, $999

Link: http://money.cnn.com/2017/09/12/technology/gadgets/apple-iphone-event/index.html

An opportunity exists to create the most innovative smart phone with face identification to satisfy the demand of a more technologically advanced phone.

The prototypical customers of this opportunity are probably adolescents and adults who want the latest smart phone with all of its benefits.

This opportunity is relatively difficult to achieve because there is a lot of competition in the smart phone market.

Regulatory: London wants to boot Uber, which will keep running as it fights move

Link: https://www.usatoday.com/story/tech/2017/09/22/regulators-strip-uber-london-operating-license-transport-london-says-wont-renew-license-uber-operate/692175001/

An opportunity exists for other car companies such as Lyft and cabs in London to capitalize on Uber’s license loss in London.  

The prototypical customers of this opportunity will be tourists and London residents who are not satisfied with using Uber.

This opportunity will be relatively easy to implement once Uber is completely banned from operating in London.

Regulatory: Former Apple Engineers Working on New Eyes for Driverless Cars

Link: https://www.nytimes.com/2017/09/20/technology/former-apple-engineers-driverless-cars.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=stream&module=stream_unit&version=latest&contentPlacement=34&pgtype=sectionfront

An opportunity exists to create a device that will help to self-drive vehicles.

The prototypical customers would be Americans who desire the most innovative cars and people who are deemed unfit to drive can use this self-driven car.

This opportunity will be extremely difficult to produce because it requires the creation of a sensor that will drive a car by itself.