Friday, October 13, 2017

15A Figuring out Buyer Behavior No. 2

The first person I interviewed said she evaluates specific criteria for different things. She identified she spends more money on buying healthy foods from stores such as Fresh Market. However, she said she tries to spend less on regular items such as cleaning supplies and toilet paper. Style plays an important role in deciding her wardrobe. She usually uses her credit card in stores rather than cash to make purchases. She said she prefers to shop in stores as opposed to online shop. If she doesn’t like her product or service, she will return it. My next interviewee told me he doesn’t place too much emphasis on the quality of products. His parents have him on a strict budget; therefore, he buys low quality cheaper goods from Amazon prime or stores. He doesn’t have a car or scooter around campus, so he usually buys goods off Amazon prime. He told me he will definitely return items if the items do not work properly or he decided he doesn’t want it anymore. He told me he prefers to pay in cash for his goods. My third interviewee resembled my first interviewee. However, the third interviewee only bought products online. She told me she hates shopping; therefore, online shopping provides an easy alternative to purchase goods. She uses Amazon prime like the second interviewee to have her groceries and electronics delivered straight to her door. She said she disposes of goods in the garbage that she doesn’t like.


After I conducted these three interviews, I concluded that these students prefer online shopping. Although some students will pay more for higher quality, the majority will limit their spending on a budget. Most students use debit cards instead of cash to pay for their transactions. Students usually return goods if they are not satisfied with them.

No comments:

Post a Comment